|Posted on October 19, 2018 at 8:50 AM|
Social media, like facebook, can be a useful tool. It can be used to build your client base and keep them loyal, in addition to posting cute or humorous pet pictures/memes you can also post useful information on pet safety/health issues, product recalls, etc. It can also be used for inexpensive advertising, facebook allows you to "boost" a post for $20 that can reach thousands of people in your area. I also use it to advertise help wanted when I am searching for a new employee.
Some people try to engage people on their social media page by posting surveys or having discussions on different topics related to pets. The goal is make you look like a trusted expert in your field.