Pet Sitting Business 101

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Grow your business with online reviews

Posted on March 21, 2019 at 4:05 PM Comments comments (0)

One way to help grow your business is to ask satisfied clients to give you a review. When searching for businesses to use many people look online and read the reviews of potential businesses. They not only look for positive reviews but also how many reviews you have, they may choose a business with more positive reviews and even ignore your business if you don't have any reviews. Some sites that people use to look for reviews are Yelp, Angies List, your Google business listing and your Facebo...

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Very cold days- when to shorten walks

Posted on January 24, 2019 at 7:50 AM Comments comments (0)

With some very cold weather this winter you have to decide how long your dog walks will be. I base this on each dog, some don't mind the cold and some do, it also depends on whether there is ice and salt on the road that can get stuck in their paws. Once it gets below 20 degrees I start to think about shortening walks, for most dogs it's around 15 degrees I will shorten the walk and spend the rest of time giving attention/playing with them in the house. When it hits single digits I just stay ...

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Rebranding

Posted on January 10, 2019 at 8:00 AM Comments comments (0)

This past year I transitioned my business model by aquiring a colleagues dog walking business and selling my vacation clients. I went from pet sitting to just dog walking and boarding. My business name, Pet Sitters Plus, did not reflect my new business model. I decided to rebrand my business and change my business name, also because people who where looking for a dog walker would more likely pick someone who specializes in dogs. I wanted to use Walk N' Dogs. The first step was to see if a nam...

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Working with skitish dogs

Posted on December 3, 2018 at 9:10 PM Comments comments (0)

Working with rescue dogs... A former client who's previous dog had passed contacted me recently and said they were getting a rescued puppy (9 months old). A Sato who's mother was brought to a shelter, pregnant, in Puerto Rico. The puppy was born and raised in the shelter when they got her, she was scared of everything they explained when I went over to meet their new dog. They wanted me to come twice a day.

My first visit she cowered in the back of the crate she was in, shaking. I just ...

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Holidays

Posted on October 30, 2018 at 9:15 AM Comments comments (0)

The holidays are coming up. Are you available to work on Thanksgiving, Christmas Eve/Day, New Years Eve/Day? Do you charge extra if you do work the holidays? Make sure to have a well defined policy and rates regarding the holidays. Many pet sitters charge extra per visit or some charge a flat holiday rate like $15 for the whole day, even if it's just one cat visit. The goal is to have a set policy that clients can understand. It is helpful to do a bulk email to all your clients well before ho...

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Social Media

Posted on October 19, 2018 at 8:50 AM Comments comments (0)

Social media, like facebook, can be a useful tool. It can be used to build your client base and keep them loyal, in addition to posting cute or humorous pet pictures/memes you can also post useful information on pet safety/health issues, product recalls, etc. It can also be used for inexpensive advertising, facebook allows you to "boost" a post for $20 that can reach thousands of people in your area. I also use it to advertise help wanted when I am searching for a new employee.

Some peo...

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Testimonials

Posted on September 10, 2018 at 9:25 AM Comments comments (0)

Potential clients who do online searches will look to see if there are any reviews of your business. They want to see if people where happy with your services before they contact you and may only contact businesses that have reviews. Many check sites like Yelp or your Google listing. You should ask your clients if they can write a testimonial/review on Yelp and/or your Google listing page, especially those who really liked your service. Clients can even write reviews on your facebook page. I ...

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Website

Posted on August 21, 2018 at 5:55 AM Comments comments (0)

When thinking up ideas for marketing you need to put yourself in your potential clients heads, how do they look for a pet sitter? Today more people are doing online searchers for any type of business. Therefore it is most important that you have a website. This is one area where I would not go cheap or free, yes you can get a free website through most website companies but it is not your own domain name. A domain name is the name of your business like petsittersplusny.com (I added the ny beca...

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End of summer marketing

Posted on August 3, 2018 at 9:40 AM Comments comments (0)

Summer can be very busy for some and then taper off in the fall. Especially for dog walking. One marketing tip to help build your daily walks is to target people with school age kids and teachers. Teachers have the summer off so don't need daily walks until they go back to work in September. Some people let their kids walk the dog durring the summer but would need assistance when the kids go back to school. In the middle of August start your advertising campaign based on that knowledge. "Who ...

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